(22 January 2008 2:30 pm)

MUMBAI: Mobile advertising and marketing solutions provider Flytxt has launched its innovative software platform Neon in India. The platform created by Flytxt's UK and India technology teams unlocks the value in mobile databases for marketers who reach their customers through the mobile channel, said the company.

Announcing the launch, Flytxt CEO Tim Williams said, "Indian marketers and telecom service providers will now have access to the same technology that has delivered results for FMCG companies, mobile operators, music companies and the world's most popular airlines."

"These companies have successfully run mobile campaigns using Flytxt's robust, scalable, technology - powerful technology that starts with beaming targeted, personalised mobile messages all the way to tracking the responses," added Williams.

Williams also announced the appointment of Sanjit Chatterjee as Flytxt, Delhi's director of global sales. Chatterjee has worked with mobile value-added service provider Times Internet, Net4India and IT training giant NIIT.

On Chatterjee's appointment, Williams commented, "We are happy to have Sanjit in our executive team - his experience in mobile domain and his energy and drive will have a major impact on our sales in India and around the world."

Flytxt is currently serving customers in the US, UK, South Africa and Brazil.