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Commenting
on this, MAAC MD and CEO Ronald D'Mello said, "With the
change in the business environment, it is very important to
reach out to our audiences strategically. We were on the lookout
for an advertising agency that will help us in evolving the
brand to newer heights and McCann's previous track record
really suited us. In the FY 08-09, MAAC will substantially
enhance its marketing budget and will reach out to its audiences
through an array of communication media."
According
to McCann Erickson Delhi's SVP and GM Debashis Paul, "We
are really excited about this new account. It's a future facing
brand that is all set to establish its leadership in animation
and advanced digital art education in the country and in overseas
markets. This brand's developmental work entails a very good
understanding of young people seeking unconventional careers
that has been ignited by the digital revolution. We are well
equipped with that understanding and look forward to building
the MAAC brand along with the client team."
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