Indiantelevision.com > Media, Advertising & Marketing Watch > Channel [V] launches calendar with 'Green On' theme

 
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Channel [V] launches calendar with 'Green On' theme
 

Indiantelevision.com Team

(19 January 2008 4:00 pm)

 

MUMBAI: Channel [V] has launched the third edition of its calendar 'Girls on [V]' with a 'Green On' theme in Mumbai with VJs - Pia, Juhi, Bruna and the 4th Get Gorgeous winner Rachel.

The 'Green On' campaign has started on [V] a year ago, with the primary aim to create awareness and get more people involved in the environment related issues. Throughout 2007, content highlighting the hazards of global warming had been aired on the channel, which conceptualises this calendar.

Commenting on the launch, Channel [V] head honcho Amar K Deb said, "Global warming is a pressing issue, and the calendar will remind us to get our 'Green' on everytime we look at it. Of Course, the sensuous VJs help too"

Keeping in accord with the 'Green On' campaign, the calendar has been made of recycled paper, and will be disseminated in recyclable bags.

The calendar has been shot in the locales of Bhuj by Prasad Naik.

Pic by Mitesh Bhuvad

 

 
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