Indiantelevision.com Team

(17 January 2008 7:00 pm)

MUMBAI: RMG Connect has announced the appointment of Meera Sharath Chandra as its president and national creative director. Chandra takes the reins at RMG Connect India, a JWT Group company, on 25 January 2008.

Chandra, who has over 17 years of experience at JWT and two years as national creative director for non-traditional services at Mudra Marketing, is uniquely qualified to drive RMG Connect's growth in India, says an official release.

On making the announcement, JWT CEO Colvyn Harris said, "We are delighted that Meera's accepted our invitation to lead RMG Connect. We do believe that as someone fluent in the Thompson Way, who went on to gain a set of 'New Age' skills and international experience in the emerging marketing communication space, Meera is exactly what we need. We have big and ambitious plans for RMG Connect India and we will offer the best solutions to our clients in customer engagement."

Commenting on her new responsibilities, Chandra said, "Who says the bull's eye should be at the centre of the circle? The bull's eye is now wherever the customer is. It is a moving target. If we do not recognise that, we are losing sight of the consumer and spraying bullets blindly. That's where marketing services, and particularly a digital offering, direct marketing and CRM have a key role to play. I want to leverage those assets within RMG to take our client's marketing to the next level."