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Established
in 1996, CSM Media Research is a leading market research company
in China. With an initial license for 10 years, the joint
venture has been exceptionally successful, with city sampling
panels, provincial panels and a pan-China national panel providing
accurate monitoring of local, regional and national TV and
radio audience levels across the country, says an official
release.
Commenting
on the licence extension, TNS chief executive David Lowden
said, "We warmly welcome this license renewal and look
forward to working with our local partner in China over the
coming decade. This TNS joint venture will continue to run
the largest TV audience measurement operation in China, and
the largest continuous operation of its kind in the world.
China is one of our major growth markets and our TV and radio
measurement business underlines our commitment to China's
burgeoning media sector. We look forward to building on our
achievements over the long term."
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