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With
a special focus on integrated campaigns, the Promax awards
committee has worked closely with the awards department to
carefully review and restructure the competitions around the
five fundamental tools of marketing - print, radio, television
and interactive media.
The
categories have been reorganised so that entrants may now
submit their work based on its application in the marketplace.
The entry process has also been consolidated into two clear
audience-reach parameters: those with over 10 million viewers
and those with under 10 million viewers. In addition, for
most categories, participants may now upload their video submissions
using an easy, efficient entry system.
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