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The
first meet is on 3 January in Mumbai where The Energy and
Resources Institute (TERI) director general and Intergovernmental
Panel on Climate Change (IPCC) chairman R.K.Pachauri will
address the who's who of advertising and marketing community
on the subject of Environment.
"With
the Indian economy galloping and the advertising and marketing
community being purveyors of consumption and big consumers
themselves, we thought the IAA could step in and sensitise
its membership to the consequences of over-consumption of
a scarce resource", said IAA India Chapter president
Pradeep Guha.
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