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MGM does vigorous campaigning for 'American Gladiators'

Indiantelevision.com Team

(15 January 2008 5:00 pm)

MUMBAI: Metro-Goldwyn-Mayer Studios Inc. (MGM) will launch a full promotional campaign for the studio's primetime reality hit show American Gladiators highlighted by several new multimedia initiatives.

To pay homage to the original series, which originated from Erie, PA and was aired as a weekly syndicated show in the US, from 1989 through 1996, MGM, on 28 January, will launch a website americangladiators.com. The site will feature re-digitalized clips of the original series, which will reintroduce the original Gladiators and give fans an update on where they are today, says an official release.

Immediately following the website launch, MGM, Reveille and Flor-Jon Films, Inc. will unveil a special American Gladiators U.S. cross-city tour.

In addition, in collaboration with Flor-Jon Films, Inc. owner Johnny Ferraro, MGM has started developing a cartoon series based on the American Gladiators franchise.

"American Gladiators is another example of how MGM franchises can be revitalised for today's audiences," said MGM Television co-president Jim Packer. "The studio's strategy of reinvigorating popular franchises from our extraordinary library is definitely working and our new americangladiators.com broadband site will expand the franchise to the digital world."

"The new series and multimedia promotional campaign truly fulfills my dream and vision for American Gladiators, said Johnny Ferraro, executive producer and original series creator. "I look forward to the broadband site launch, cross-city tour, and new cartoon series. It's truly exciting to see the Gladiators franchise grow and continue to succeed on all levels."

The show, which has been picked up by the NBC Television Network for a second season, premiered on 6 January, in a two-hour special airing from 9-11 p.m. In addition to acting as a co-producer on the series, MGM is also the worldwide distributor of American Gladiators.

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