Indiantelevision.com's > Digital Edge > Zapak launches ATM cash contest

Indiantelevision.com's Digital Edge

Zapak launches ATM Cash Contest

Indiantelevision.com Team

(12 January 2007 6:00 pm)

MUMBAI: Reliance's online gaming platform Zapak has launched its ATM Cash Contest, where a Zapak user earns cash by playing games.

The gamer has to play as many games as he can, from the moment the clock strikes 12 until 11:59 pm on the same day. He has to check his ATM statement on Zapak.com on a daily basis to see what he has won.

This contest, where gamers can earn up to Rs 200,000 everyday, will go on for a fortnight on Zapak.com. There are cash prizes and gift vouchers to be won on playing 25, 35, 45, 65 and 75 games.

The ATM Cash Contest can be entered at www.zapak.com/atmcontest.zpk and is being communicated to the gamers via TV and radio. Zapak is planning to spend half a million dollars within 15 days in promoting the contest. The TVC shows a young protagonist depositing bundles of cash at a counter in a bank. The idea being highlighted is the potential of winning cash everyday.

Zapak Digital Entertainment COO Arun Mehra says, “The ATM Cash Contest is our way to thank and gratify our community of loyal gamers by rewarding them for what they know best - playing games. On garnering more than 4 million registered users on Zapak.com, we decided to launch this unique contest for our gamers. We aim to gratify at least a million gamers through this innovative concept and make them keep coming back for more.”