(2 January 2007 4:00 pm)

MUMBAI: ZestAdz which works in the mobile advertising space in India, has announced that it will now sell ads on the Facebook mobile platform.

This move will allow Facebook developers to integrate mobile ads with their Facebook mobile apps. ZestAdz will be the first mobile ad platform from India to offer such service for Indian mobile developers.

Using this service, facebook mobile developers can monetise their mobile applications by embedding ads from leading advertisers from India. Through this development, mobile developers can now tap into the Indian mobile market which currently has more than 200 million users, many of them moving upward using mobile Internet.

The Facebook India network has hundreds of thousands of users from India and it is expected that just like Orkut, facebook’s popularity will soar in India especially on their mobile sites.

The aim is that the partnership will enable both advertisers and publishers to capitalize the growth of mobile Internet in India.