Indiantelevision.com Team

(11 January 2008 2:00 pm)

MUMBAI: CNBC TV18 and IBN7 are partnering Standard Chartered Mumbai Marathon. As per the partnership, the news channel will bring the event live on 20 January.

CNBC TV18 and IBN7 will also embed reporters and anchors through the race along with a special Network18 team.

The channels will also showcase graphical features such as leader boards, timers, chopper shots, trivia along with commentary from expert marathon commentators.

Besides the channels also have special two weeks special 'Marathon Managers' and week long 'Get a Life' segment. The channels will also have post event half hour special.

Network18's COO B. Sai Kumar, Group said, "The Standard Chartered Mumbai Marathon has become an institution by now. It epitomizes achievement, teamwork and above all support for greater causes and symbolizes India's resurgence. We hope this will be a new glorious chapter in the journey of the Standard Chartered Mumbai Marathon."

Procam International promoters of the event Anil Singh said "We are very proud and excited to be associated with Network18 for the Standard Chartered Standard Chartered Mumbai Marathon. We believe that the marathon will take a quantum leap through the partnership with the market leading channels of the group, CNBC-TV18 & IBN 7, delivering maximised reach and diverse audiences for the Standard Chartered Mumbai Marathon."