(8 January 2008 1:00 pm)

MUMBAI: Reuters India has inked a deal with Publicitas Digital to provide online sales management for Reuters India news website www.reuters.co.in.

Reuters India news website targets the growing online audience of business professionals seeking South Asia and global news and business information.

As per the deal, Publicitas Digital will oversee the promotion, sales and management of Reuters India's digital advertising space.

Besides it will facilitate online media buys, provide digital marketing and creative online media solutions as well as develop long term monetization strategies for the news content website.

Reuters India General Manager SN Bhaduri said, "Reuters India targets the growing number of business professionals in India. We look forward to working with Publicitas Digital, and their network of sales offices across eight cities in India, to provide our clients with advertising that reaches and impacts their target audiences."

Publicitas Digital CEO and Online Media Head (Asia Pacific) Neville Taraporewalla said, "Having extensive coverage of sports, business and technology, Reuters India clearly provides advertisers the opportunity to advertise on a website with rich content accessed by a high net worth audience from India. We see that this business is of tremendous potential, and with our global expertise in the online industry, Publicitas Digital will be able to give maximum value to Reuters in this relationship. This is not only in terms of enabling a connection and dialogue with target consumers at the right places, but also the provision of strategic solutions for maximizing profitability and leveraging Reuters India's website on the whole."