Indiantelevision.com Team

(2 January 2008 3:00 pm)

MUMBAI: The Confederation of Indian Industry (CII), Society of Indian Automobile Manufacturers (SIAM) and Automotive Component Manufacturers Association of India (ACMA) have appointed Mavcomm Consulting the official communications and PR consultant for the 9th Auto Expo.

The event starts on 10 January 2008 in New Delhi.

Mavcomm is an integrated public relations and communications solutions provider. It will brief industry players about different activities, including press conferences and seminars, of the eight-day auto expo at Pragati Maidan in New Delhi on a day-to-day basis.

CII Deputy DG Gurpal Singh says, ''We have appointed Mavcomm on the back of its expertise and experience in handling such shows, and hope the company would deliver at both public relations and communication fronts fruitfully for all stakeholders."

Mavcomm director Siddhartha Upadhyay said, ''In the past, our team has handled the auto expo. This time, our biggest challenge will be to carry out an integrated approach for disseminating news across the country and the globe as well.''

Besides the national and regional media, he said, Mavcomm would co-ordinate with international media as well. The organisation will also be responsible for registrations and information management pre, during and post the event, Upadhyay added.

The 9th Auto Expo 2008 is one of the biggest platforms of the Asian auto markets and will be the largest in Asia in terms of space, covering over 1,20,000 square metres, up by around 60 per cent over the 2006 auto show in New Delhi. It is expected to see over 2,000 participants and one million visitors.