Indiantelevision.com > Media, Advertising & Marketing Watch > RComm sponsors British Council's A Midsummer Night’s Dream

 
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RComm sponsors British Council's A Midsummer Night’s Dream
 

Indiantelevision.com Team

(4 January 2008 3:00 pm)

 

BANGALORE: Reliance Communications (RComm) and the British Council announced that they will bring back Shakespeare’s A Midsummer Night’s Dream produced by Dash Art Productions. The play will be staged in the four Indian metros - Mumbai, Delhi, Chennai and Kolkata.

While addressing the media via a video conference, RComm branding and marketing head Sanjay Behl said, "Apart from a strong script and a superlative performance by multi-cultural artists, the uniqueness of A Midsummer Night’s Dream also lays in its communication structure that uses polyglot script of English, Tamil, Sinhalese, Hindi, Bengali, Marathi and Sanskrit within each and every single performance. The play truly exemplifies the core values of Reliance that language and races are not barriers in achieving our dreams and inspiring to live our ‘Think bigger, think better’ motto."

A TVC will be aired in a couple of days as a part of RComm’s promotional campaign, which includes print and radio jingles on Big FM and another station. The tickets of the play can be obtained from Reliance Web World outlets. Behl said that the play will find a presence on the mobile platform too. However, company officials did not clarify whether it is to be by way of screenshots or ring tones or both.

Directed by Tim Supple and two years in the making, this British Council-commissioned show caused a sensation in Mumbai, Delhi, Kolkata and Chennai in April last year, says the official release. It has since had sell-out runs at the Roundhouse in London, Verona, and twice in Stratford-on-Avon, the home of the Royal Shakespeare Company. The production, over the course of 2007, has visited Watford, Richmond, Malvern, Newcastle, Bath, Oxford, Edinburgh, Salford and Plymouth.

 
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