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Kurkure launches limited edition ‘Xtreme’

Indiantelevision.com Team

(2 January 2008 2:00 pm)

MUMBAI: Kurkure, the family snack brand, has launched a new limited edition variant "Xtreme."

The company states that the aim is to add that extra kick of intense flavour to the Kurkure experience. The new flavours include the fiery "Risky Chilli" and tangy "Electric Nimbu." The variant is present in small and medium sizes priced at Rs 5 and Rs 10, respectively.

The new variant has been designed on the basis of consumer insights that show that they love full-on flavours, which push their limits and give them a sensory overload. With "Xtreme," Kurkure offers a bold, new adventurous experience to all its loyal consumers who are up for a challenge and delve on excitement, says an official release.

Supporting the launch is a 360-degree activation that includes a new TVC featuring Juhi Chawla in a new avatar. The communication is backed up by a punch-line "Seriously Thoda Zyada."

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