Indiantelevision.com Team

(26 February 2008 6:30 pm)

MUMBAI: In a new communication initiative for Parachute Advansed Aftershower, Marico Ltd has launched a gully cricket game on Zapak.com. The game has Sreesanth bowling to Yuvraj and the objective of the game is to score as many sixes in 30 balls.

On hitting the Parachute Advansed Aftershower hoardings, the gamer gains extra runs and some extra power in the form of "Aftershower Confidence."

"Being well groomed helps young men exudes confidence & a winning attitude which is the raison d tere of Parachute Aftershower. This confidence to succeed is at the core of the game. Gaming is an exciting platform to connect with the youth providing the audience an opportunity to relive the good old days of gully cricket," said Marico Ltd head of marketing Sameer Satpathy.

The company claims that this is the first time that a game of gully cricket has been designed online to connect with the audiences all over India who would have played cricket in their backyards at some point of time in their lives.