Indiantelevision.com Team

(26 February 2008 6:00 pm)

MUMBAI: As Mighty Oak Entertainment continues to get clearances for the third year of its syndicated show Whacked Out Sports in the US, the independent distributor has announced the renewal of its ad sales agreement with Sony Pictures Television (SPT).

The deal, effective through the 2008 season, continues a relationship that has connected the show’s audience with major consumer brands.

This news comes on the heels of Mighty Oak’s announcement of 85 per cent US clearances for Whacked Out Sports, a series the distributor fully owns and executive produces. Mighty Oak expects to reach 95 per cent in the coming weeks.

Mighty Oak Entertainment president Mark OBrien says, “Sony has done a fantastic job with the ad sales for Whacked Out Sports, so we’re pleased to see this work continue into Year three.”

SPT EVP of ad sales Stuart Zimmerman says, “Whacked Out Sports offers many advertisers a blend of humour and edge that really resonates with the audiences they seek for their brands. We look forward to seeing even more success as the show continues to build a following.”

Putting a twist on the popular clip show format, Whacked Out Sports features sports blunders, stunts and feats presented by an unseen comedic host, whose personality comes across through his creative narration.

Whacked Out Sports, entering its third season in syndication with all new episodes, also airs on Spike TV and WGN domestically. In addition, the series - distributed globally by Rive Gauche Television - has amassed a strong international audience.