Indiantelevision.com Team

(25 February 2008 7:30 pm)

MUMBAI: With an aim to spot, hone and nurture creative talents, Creativeland Asia has launched Fresh Pick 2008 contest.

The winner of this contest, a final-year graduating student from an Indian art and design school (graphic/communication design department), will enjoy an all-expenses-paid trip to France to witness the 7-day 55th Cannes Lions Festival.

This young talent will also be awarded a one-year contract to work with Creativeland Asia alongside some of the most awarded advertising and design professionals in India.

"The objective of Fresh Pick is to hone young talent at a very early stage and give them exposure to the way work is done internationally which otherwise they would never get. They would be looking at work from several different countries and categories, and be a part of several talks and seminars on creativity. To put it in a nutshell, it'll be a lifetime of learning in one week," says Creativeland Asia chairman and chief creative officer Raj Kurup.

"We're as creative, if not more as any the other country. Yet, we don't win as many awards at the international level. We're hoping that an exposure to events like this at a young age will change that, and we're sure in time, we'll all make our nation proud," adds Kurup.

One of Asia's fastest-growing independent creative houses, Creativeland Asia creates advertising and branded creative content.