Indiantelevision.com Team

(22 February 2008 8:00pm)

MUMBAI: Board of Control for Cricket in India (BCCI) has roped in Hero Honda Motors as co-sponsor for its Twenty20 cricket format Indian Premier League (IPL) for an undisclosed amount.

The two-wheeler maker company is the first co-sponsor to come on board, reports PTI

Earlier Delhi's real estate major DLF had bagged the title sponsorship rights for IPL at Rs 2 billion for five years.

Hero Honda Motors (HHML) managing director Pawan Munjal said, "Indian cricket, as indeed cricket worldwide, is witnessing historic developments with the highly innovative concept of IPL, and we are happy to be a part of it."

BCCI VP Lalit Modi said, "Hero Honda brings to the table its immense experience in the field of corporate association with cricket both at national and international level.''

The title sponsor has the right to advertise in all IPL match scorecards and programmes and can advertise across a maximum of 12 boards during all 59 matches. It will also get the sponsorship of the Man of the Match award.

The title rights also include mileage on promotional material such as television graphics and on-field branding on the stumps, floodlight pylons, sightscreens, team dugouts and boundary ropes. The BCCI will also issue tickets to the title sponsor and permit branding and promotional activities on tickets.