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 During
the first phase, Britannia plans to launch a new mult-million
rupee TVC campaign on the benefits of its Tiger brand of biscuits.
An
animated ad produced by Animagic and created by Lowe's creative
head Vikran Gaikwad has been completed and will be broadcast
on all leading prime TV channels, regional channels and kids'
channels, according to industry sources.
A radio campaign is also in the offing. The marketing campaign
is being supported by below the line activities that have
already commenced.
The
broad strategy is to convey that the brand Tiger is all about
FunErgy (Fun & Energy) that brings fun and energy into
a child's life and to position it as the best snack option
available to the child in the mass market.
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