Indiantelevision.com Team

(22 February 2008 6:00 pm)

MUMBAI: MTV India, the youth music channel under Viacom18, has launched a new contest 'MTV License 2 Flirt' with White Mischief Vodka. The contest has been created by Viacom18's marketing and business development arm Viacom Brand Solutions (VBS).

The MTV 'Licence 2 Flirt' is a seven-week campaign, wherein the MTV crew will visit 50 outlets across 11 metro cities to check the flirt-quotient of youth with computer test. The 11 winners will be called to a party where they can flirt with Bollywood actor Zayed Khan and other MTV VJs.

MTV India VP (Ad sales and marketing) Aditya Swamy said, "Youth is our target audience, the game 'White Mischief and MTV License 2 Flirt' provides the youth a platform to flirt with the MTV VJs."

The contest checks out the skills of both sexes on their aptitude to flirting. Lucky winners will get a chance to meet and flirt with Zayed Khan, the brand ambassador of White Mischief, during the grand finale in Mumbai. Viewers stand to win merchandise like T-shirts, fridge magnets, dog tags and funky coasters while playing the game.