Indiantelevision.com Team

(22 February 2008 2:00 pm)

MUMBAI: Lintas Media Group, which specializes in media planning and buying activities, has bagged the media duties of Dr. Batra which runs a chain of homeopath clinics across 17 cities.

In the past, the business was handled by Denstu, MPG and Dattaram.

The ad spends of the business is estimated to be around Rs 300 million, Lintas said in a statement.

Lintas Media Group (LMG) Joint President N P Sathyamurthy said, "We are delighted to be associated with the brand Dr. Batra. This brand offers substantial scope for LMG to demonstrate their "Return on Investment" (ROI) based planning and implementation skill sets. What makes it more challenging is the client's wisdom about the nuances of the local market place even at the smaller town level. We are glad to partner with Dr. Batra in their aggressive market expansion plans."

Lowe has been given the mandate of creative duties and a new print media campaign is slated to commence from 23rd February 2008.