Indiantelevision.com Team

(20 February 2008 10:00 pm)

MUMBAI: Marcello Serpa, partner and general creative director, AlmapBBDO, Sao Paulo, Brazil, has been selected as the recipient of the distinguished Clio Lifetime Achievement Award for 2008.

The award is given in recognition of outstanding contribution by an individual who is leading the global advertising industry forward. It will be presented at a formal dinner event on 15 May 2008 in Miami as part of the 49th annual Clio Awards and Festival (14-17 May 2008).

"Throughout his career, Marcello Serpa has clearly embodied the tradition of creative leadership, integrity and dedication to great ideas that are the cornerstones of the Clio Lifetime Achievement Award," said Clio Awards MD Tony Gulisano. "It is our honour to present him with this award."

"I was nicely surprised and deeply happy to learn that Clio feels my work and professional life are deserving of such a definitive award," said Serpa.

Serpa, 45, who began his career with a seven-year stint in Germany, is widely recognised as a driving force in bringing international acclaim to Latin American advertising. He is also the first Latin American to win a Grand Prix at Cannes in the Print and Outdoor category for a 1993 campaign on behalf of Antarctica soft drink.