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In
the 30-second TV spot for Verizon FiOS Internet
service, Bay spoofs his own super-charged
Hollywood persona as he blows up things
throughout a home to show how Verizon "blows
away" cable internet service with upload
and download speeds that are up to 25 times
faster. While a Verizon technician installs
Fios Internet service in the home, Bay uses
a remote detonator to blow up a barbecue
grill and swimming pool. He also shows off
his pet cat - a Bengal tiger - and a 20-foot-tall
Transformer to underscore how "awesome"
- a word he continuously repeats - he finds
the Verizon fiber-optic technology.
Wimsatt adds, "Verizon is the only
internet provider offering this kind of
symmetrical service in the United States
on a mass scale. The flash and excitement
of our new ad reflects how Fios Internet
changes everything by creating a whole new
category of US broadband where 'fast' applies
equally to receiving and sending data."
An additional spot featuring another game-changing
superstar will air at a later date and will
highlight more of the many innovative new
features accessible to consumers through
Verizon's advanced fibre-optic network.
In addition to ads featuring popular celebrities,
the new campaign includes TV spots that
showcase Fios customers sharing stories
about the difference Fios has made in their
television and online experiences.
The "This is Fios; This is Big"
campaign aims to demonstrate that Fios
TV is a competitor to cable and satellite
TV. Verizon sways that Fios TV delivers
sharp pictures and sound, and has the capacity
to transmit HD programming. The company's
fibre network also delivers internet download
speeds of up to 50 Mbps and upload speeds
of up to 20 Mbps, as well as high-quality
voice service. Verizon claims to be the
only major telecom company building a fibre-optic
network all the way to customers' homes
on a mass scale.
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