Indiantelevision.com Team

(16 February 2008 2:30 pm)

MUMBAI: Four traditional media behemoths - Gannett Company, Hearst Corporation, the New York Times Company and the Tribune Company - have joined hands to form an online sales organization to better sell site space to advertisers.

The network, called quadrantOne, will include the 175 newspaper and TV websites of its four media partners, and reach more than 50 million monthly unique visitors in 27 of the top 30 markets, including New York, Los Angeles and Chicago, says an adweek.com report.

quadrantOne's interim CEO as well as Tribune Interactive's SVP of sales Dana Hayes said in a statement that the four companies agreed to dedicate ad inventory to the network, which will enable advertisers to place ads across many local websites with a single buy. By tying up, the quartet hope to better compete with national portals for online advertising by serving up online audiences of local and national newspaper and broadcast sites.