Indiantelevision.com Team

(13 February 2008 7:30pm)

MUMBAI: Kathleen Kayse, a 24-year veteran of Time Warner, has been hired by Discovery Communications. She will be joining as executive vice president, digital media sales.

Kayse will be working with Discovery's Digital Media division, where she will lead the development of all digital ad sales strategies for Discovery's web properties that include 13 network sites and Discovery's recent website acquisitions HowStuffWorks.com, Treehugger.com and Petfinder.com.

"Kathy is at the top of her game and the perfect leader to take over our growing digital sales operation," said Discovery Communications president, ad sales, Joe Abruzzese.

In her new capacity, Kayse will also create new client relationships and generate revenue from targeted major advertisers through the use of Discovery's multi-platform assets.

"Her respect throughout the industry and vast knowledge of the digital marketplace positions Discovery to continue broadening the advertising opportunities across our organic and acquired websites, mobile and on demand offerings," added Abruzzese.

"Discovery has some of the most powerful brands in all of media and having watched the company's recent expansion in the digital space, I was immediately drawn to the role," said Kayse.

Kayse was most recently executive vice president, marketing solutions for AOL's Platform-A organization where she led advertising sales and partnerships, generating more than $1 billion in advertising revenue.

Prior to her post at AOL, Kayse spent the previous 21 years with Time Warner where she managed all advertising sales and marketing operations.

Kayse also held publisher positions at Money and FSB: Fortune Small Business magazines, after serving in various sales capacities with Time, Inc. in Chicago.