Indiantelevision.com > Media, Advertising & Marketing Watch > JWT's worldwide CMO Marian Salzman quits to partner PR agency

 
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JWT's worldwide CMO Marian Salzman quits to partner PR agency
 

Indiantelevision.com Team

(11 February 2008 8:00 pm)

 

MUMBAI: Marian Salzman, worldwide chief marketing officer (CMO) at WPP Group's JWT, is leaving to become a partner at Omnicom Group's public relations (PR) agency Porter Novelli, reports adweek.com.

Salzman worked as a consultant at JWT before joining in May 2005 as director of strategic content. In February 2006, she rose to CMO, adding responsibility for managing multi-national and global pitches. She was based in New York but travelled frequently, particularly when contributing to major pitches.

JWT worldwide CEO Bob Jeffrey acknowledged Salzman's resignation and wrote that she was heading to a PR company as a partner. Although sources identified the PR company as Porter Novelli, neither Salzman nor Porter Novelli officials could be reached for comment.

In his e-mail, Jeffrey wrote that Salzman had "flown tens of thousands of miles on our behalf to galvanise the global PR team around thought leadership and to launch the trendspotting effort that Ann Mack continues to run successfully. Marian has made a contribution to our thinking reputation in the marketplace, helped us to become a more multicultural organisation and got us ready for global pitches like our successful run at Nokia last year."

Before JWT, Salzman was chief strategic officer at Havas' Euro RSCG in New York.

 
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