Indiantelevision.com Team

(28 February 2008 10:30 pm)

MUMBAI: Future TV, an Indian "retailscape" television network brand, looks to strengthen consumer-brand interaction through interactivity and consumption-led experiences like shopping, dining and entertainment.

The initiatives include "Future TV Shop-For-Free," "Future TV Fine Dining" and "Future TV Box Office."

Future TV Box Office was launched with the release of big-ticket films like Om Shanti Om and Saawariya. Recently Future TV got its viewers to watch Vantage Point, even before the Hollywood movie got released in the country.

While Shop-For-Free gives consumers the opportunity to redeem their shopping expenses on-the-spot, the Fine Dining property allows them to enjoy gourmet meals in the city's best restaurants.

Future Media India Ltd head of marketing communications Vishakha Singh says, "Today, consumption is another form of entertainment. Consciously, consumers seek good deals, entertainment and subconsciously look out for lifestyle trends, information. Future TV endeavours to satisfy this hunger for entertainment, info and gratification through its content and promotions."

Singh further added, "In-store media brands are new for consumers, but like any other media, interactivity gives them a touch-point with the brand and enhances relationship. Our proposition 'gets me a lot more' is being accepted by Future TV viewers. They demonstrate by making the screens a must checkpoint for offers."

Other initiatives undertaken by Future TV to enhance consumer-brand interaction include the ongoing Goa Tourism activity which gives viewers the opportunity to win a family holiday in Goa.