Prem Mehta retires as chairman and MD of Lintas India

Indiantelevision.com Team

(25 April 2008 6:30 pm)

MUMBAI: Lowe Worldwide has accepted Prem Mehta's decision to opt for early retirement. Mehta served as the chairman and managing director of Lintas, India.

Steve Gatfield has assumed chairmanship of the Lintas India board.

"In January this year, Prem expressed a desire to retire as chairman and MD, which, following a board meeting. Lowe Worldwide has now respectfully accepted his decision," said Lowe Worldwide CEO Steve Gatfield.

"We are pleased to recognise Prem's valuable role in steering the Indian company to its current stature, both in India and internationally. The board of Lintas, Lowe Worldwide and the InterPublic Group wish Prem the very best as he leaves the organisation that he has been a part of for 28 years," he added.

Mehta has played a key role at the Advertising Agencies Association of India (AAAI) in matters such as agency remuneration and industry relations. He has also worked on building brands.

"From being treated as frivolous, advertising became a vital marketing tool which used extensive research, planning and strategy to build sustainable brands," stated Mehta.

His most notable memories are of campaigns done for Liril, Cherry Blossom, Lifebuoy, VIP and Britannia. More recent campaigns from the Lowe stable that strike a chord with Prem are Greenply, Maruti, LG, Bajaj and ICICI.