Indiantelevision.com > Media, Advertising & Marketing Watch > Max, Godrej launch contest to promote IPL

 


Indiantelevision.com's Media, Advertising, Marketing Watch
 
Max, Godrej launch contest to promote IPL
 

Indiantelevision.com Team

(25 April 2008 5:00 pm)

 

MUMBAI: In an attempt to promote the DLF Indian Premier League, the official broadcaster Max has launched a contest - Godrej Life Bana De Contest. This will continue till the last League game on 28 May.

As a part of the contest, viewers have to answer few questions asked during the Live Broadcast of DLF IPL on Max and send their answers to 52525 or 5052525. There is no limit to the number of responses a participant can send.

Viewers can win 70 magic boxes from Vodafone in every match and five gift hampers worth Rs 100000 each from Godrej Eon every week.

One lucky winner will win the Bumper Prize – a Godrej bright home worth Rs 10 million fully furnished by Godrej Interio and Eon.

Max VP and head of marketing T Gangadhar said, “The DLF Indian Premier League has already taken the nation by storm and has lived up to its “Manoranjan ka Baap’ billing. The matches have been highly entertaining and have achieved record TV ratings. This Contest provides an additional reason for viewers stay riveted to the DLF IPL broadcast on Max.”

The contest will be heavily promoted through on-air promos, radio, Internet and through extensive ground activity in 150 towns across India.

 
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