Indiantelevision.com > Media, Advertising & Marketing Watch > Radio Mirchi to promote Delhi Daredevils during IPL

 
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Radio Mirchi to promote Delhi Daredevils during IPL
 

Indiantelevision.com Team

(22 April 2008 7:00 pm)

 

MUMBAI: Radio Mirchi has partnered with the Delhi Daredevils to cheer up the team during the IPL matches.

The promotions kicked off with the visit by international cricketers Glen McGrath and Fervez Mahroof' to the Radio Mirchi station where they appealed to listeners to support their team. This was followed by Daniel Vettori, Pradeep Sangwan. Virender Sehwag, Mohammed. Asif and Gautam Gambhir.

Pakistani captain Shoiab Malik will join the league and will be heard RJing with the Radio Mirchi RJ's on 24 April and 25 April respectively.

Radio Mirchi, Delhi cluster head Srinivasa Shenoy said, "It feels great to receive an overwhelming response and support from the listeners. Being a city centric Radio station, we always endeavour to keep our listeners informed about the day-to-day events and we are proud to partner the 'Delhi Dare Devils' team. We will ensure that Delihites enjoy the best of cricket with an essence of great Bollywood music."

To make it even more interesting, listeners can catch the on-ground cricket action by tuning into Radio Mirchi 98.3 FM. Listeners can also win lots of exciting prizes like the Hero Honda bikes, match tickets, 'Dare Devils' exclusive merchandise and much more by participating in the on-air contest.

Radio Mirchi 98.3FM has also introduced a special on air character called D 2 ((Pronounced as DITTOO), who is a pure Dilliwala, a fan of Delhi Dare Devils. He can be heard advising the Delhi Dare Devils on what strategy they should employ while playing the matches.

 
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