Indiantelevision.com Team

(19 April 2008 6:30 pm)

MUMBAI: TimesofMoney, a Times Group company, in partnership with Barclays has launched India’s first entertainment co-branded credit card called Times Card.

Times Group MD Vineet Jain said, "This strategic partnership with Barclays, one of the world’s largest credit card issuers, gives us the perfect platform to create a new benchmark in the credit card industry. Times Card gives us an opportunity to add value to our relationship with our customers by expanding our service offerings to them. We are sure that this strategic partnership will herald a new chapter in the banking and credit card business."

Times Card will be the first of its kind in India to customise a credit card comprehensively packaged and tailored to lifestyle fancies.

It will also offer invitations to high profile Times events such as the Femina Miss India, Filmfare Awards, blockbuster movie premieres, rocking live concerts and celebrity parties.

With the spending patterns of Indian consumers changing rapidly, wherein the regular spends are growing considerably and the lifestyle spends are expanding, Times Card plans to weave along the 5 c’s of convenience, comfort, care, cohesive and comprehensive.

TimesofMoney president Avijit Nanda said, "With Times Card, the biggest winner would be the card holder. This card will strive to go beyond what’s expected from a credit card and introduce him to a whole new world of entertainment. The exclusive offers that form an integral part of the card create a value that is truly more than the expectations of our customers."