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The
EASA Best Practice Self-Regulatory Model states, "One
of self-regulation's key roles is to prevent problems before
they happen by providing advice to advertising practitioners."
This can be achieved through Copy Advice, which is defined
as confidential, non-binding pre-publication advice about
a specific advertising proposal, provided by an SRO, like
ASCI, to an advertiser, agency or media.
The
main purpose of ASCI's copy advice service is to prevent problems
before they happen; this benefits not only the advertiser,
agency and media immediately concerned, but also the wider
advertising industry, by avoiding complaints and promoting
social and consumer responsibility.
Consequently,
advertisers, agencies and media are encouraged to seek copy
advice and ASCI will provide it to any of its member who requests
for it, free of cost.
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