Indiantelevision.com Team

(16 April 2008 4:30 pm)

MUMBAI: Future Media, the media company of the Future Group, has picked up media rights of three players in the retail space: My Dollarstore, R-Mall, and Oberoi Mall in Mumbai.

The deals include Future TV and Future Visual Spaces media properties that form part of Future Media's bouquet of offerings. Future TV is the in-store television brand in the ambience of consumption.

Future Visual Space offers branding solutions across static visual spaces in the ambience of consumption, like facades, standees, kiosks, banners, floor stickers, elevator branding and show windows.

Future Media MD and CEO Partho Dasgupta said, "We are committed to providing our clients with media solutions across various spaces of consumption, be it malls, multiplexes, airports, or cafes, and these multiple acquisitions is a giant step in that direction".

Sankalp Retail Value Stores, the company running My Dollarstore chain of stores across the country, has assigned rights to Future Media, to install and manage LCD screens within 41 stores.

My Dollarstore CEO Saumitra Ghatak said, "Television screens are a great way in monetizing vacant spaces. From the consumer point of view, they provide engagement by keeping them updated with latest happenings like promotions and contests, discount schemes, etc. We hope to have a mutually beneficial partnership with Future Media."

The deal with R Mall is for displaying Future TV as well as Future Visual Spaces. R Mall has granted permission to Future Media for installing LCD screens, which will run the Future TV network, as well as for marketing of advertising spaces within mall premises, which fall in the Future Visual Spaces category. The deal also includes installation and manning of an indoor LED screen at the entrance of the mall.

Runwal Group director Sandeep Runwal said, "As retailers, we understand the potential in-store media like televisions and visual spaces hold. We have the consumer knowledge, which is crucial in providing media solutions to various brands. Our association with Future Media will help leverage it to the maximum".

Oberoi Mall, an upcoming mall in Kandivali area of Mumbai, has assigned exclusive rights to install and manage LCD screens across the property, which will run the Future TV network.