Indiantelevision.com Team

(16 April 2008 3:00 pm)

MUMBAI: Newspaper Mid Day has appointed Noshe Oceanic for creative, strategic and media duties for Mid Day in Delhi.

With a new mission to Make Work Fun, for its Yumpi audience (Young Urban Mobile Professionals across India), Mid Day carries a host of addictive and fun sections like What’s On, Hit List, Crosswords, Horoscope and Fun@ Work to perk up their day. Big Break talks to the YUMPI about the latest in careers, highlighting job opportunities to offering career advice.

Hot Property published each Friday helps the Ymupi plan his house-hunting weekend with features on the best properties in and around town as well as information on interiors, exhibitions and more.

Zing! is the latest addition to Mid Day’s to connect with the YUMPI as the best guide to Style @ Work. This section features every Thursday along with the Mid Day.

Mid Day claims to sell over 60,000 copies a day in Delhi, and with the appointment of Noshe, is looking to make a bigger impact and penetrate the market deeper. A new campaign is on the anvil.

Noshe Oceanic president Asheesh Sethi says, “Our strategy is to take Mid Day to a larger audience and make it synonymous with afternoon reading. We are working on an innovative campaign to help establish Mid Day as the market leader in Delhi.”

Mid Day Delhi publisher Rajnish Rawat says, “Noshe’s creative excellence and understanding of the media business gave us the confidence to go with them. Their work has always been clutter breaking and has fulfilled the brief beyond expectation. With their talented creative pool and strategic insights, we are looking to make Mid Day the most preferred afternoon newspaper in the city.”

Mid Day’s properties include Bollywood Lunch Contest and Movie with the Stars. Through these contests, the winner gets a lunch date with a Bollywood star at their office or gets to watch a movie with the stars of the film at a city theatre. Thanks to the winner, the entire office also lunches with the stars or joins them at the cinema.

Through these events, over the last few months, stars such as Rakhi Sawant, the Chak De Girls, John Abraham, Ajay Devgan, Ayesha Takia, the cast of Krazzy 4 and Aamir Khan have joined office folk on an ordinary working day, making their day quite extraordinary. These contests are ongoing ones, and offer opportunities for much fun at work.