Rediffusion elevates Nisha Singhania to the post of EVP

Indiantelevision.com Team

(14 April 2008 5:00 pm)

MUMBAI: Rediffusion DYR has elevated Nisha Singhania to the post of executive vice president, Mumbai.

Prior to this, Singhania was working with Rediffusion as the business head, new business and corporate affairs for the past two years.

Nisha, who replaces Bimal Nair, will continue to report in to Mahesh Chauhan who is the president of Rediffusion.

"Nisha's elevation to the new role gives an added philip to the management bandwidth and her experience and commitment will help us engage our clients better and further consolidate our service offering," said Rediffusion DYR president Mahesh Chauhan.

Singhania joined Rediffusion DYR in 2005. In her current role, she was national head of new business and in charge of the Rediffusion DYR brand for external and internal audiences.

She also spearheads brand asset evaluator (BAV), Y&R's proprietary research tool in India.