Nielsen appoints David Parma as global head of customised research

Indiantelevision.com Team

(10 April 2008 6:30 pm)

MUMBAI: The Nielsen Company, which is an information and media company, has appointed David Parma as the global product leader for its customized research group.

In his new role, Parma will report to Joe Willke, global president of the company's consumer product leadership group, and will be based in New York.

"Nielsen's customized research unit is one of the company's best kept secrets, offering some of our most creative and cutting-edge products, which integrate especially well with Nielsen's other signature services in the retail, panel and media tracking fields," said Parma.

He will be responsible for the strategic direction and investment priorities of Nielsen's customized research business globally, and will work with Nielsen's other global product leaders to develop products that integrate across the company's range of products and services.

Parma brings to his new role a strong background in client- and agency-side research, marketing and product development. Most recently, he headed the company's BASES East Coast, US office, and the BASES Analytical Resource Centre in India.