MI6 honours video game industry's marketers

Indiantelevision.com Team

(10 April 2008 5:30 pm)

MUMBAI: The launch campaigns for 2K's BioShock, Ubisoft's Assassin's Creed, Microsoft's Halo3 and Activision's Call of Duty 4 were presented with the MI6 Awards at the two-day MI6 Conference which terminated on 9 April in San Francisco.

The award was given away to honour the video game industry's best marketing achievements.

The marketers for each of these four campaigns were recognised in special individual presentations shown to attendees during the festivities.

Adding to this, Gold and Silver Muse statues were handed out to winners with award categories varying from major media-based campaigns to imaginative honors, such as Most Effective Attention Getter and Don't You Wish You'd Thought of This.

Other winning companies included EA, Goodby Silverstein & Partners, Hammer Creative, Midway Games and Vivendi Games.

A new awards program was added this year titled the CGS Player's Choice Award. The award, judged solely by gamers from the Championship Gaming Series, was given away to the World of Warcraft television ad, Mr. T 'Night Elf Mohawk.'

"Every year, the MI6 Conference attracts more and more support and participation from game marketing, advertising and entertainment companies large and small. Through our awards competition, the best work continues to shine through and we're thrilled to be able to call out the industry's true marketing superstars at this special event," said MI6 GM Jill Lindeman.

The MI6 Conference and awards is held to recognize the overall marketing excellence providing an all-inclusive forum for common thought, bond and community.

The other participants at the two-day MI6 Conference included ABC Entertainment, The Nielsen Company, Ubisoft, Championship Gaming Series, ESRB, OTX, Microsoft, LucasArts, Electronic Entertainment Design & Research, Double Fusion, McCann Erickson, Sony, Spike TV, , Sony Online Entertainment, Vivendi Games, DDB, Blizzard Entertainment, Nokia, Xbox, AKQA and DirecTV.