JWT India, Japan's ADK float JV company

Indiantelevision.com Team

(10 April 2008 4:30 pm)

MUMBAI: J Walter Thompson (JWT) India has partnered with ADK of Japan (formerly Asatsu-DK) to form ADK Fortune, a 50:50 JV company headquartered in Delhi.

While JWT India is the largest Indian WPP advertising agency, ADK is the third largest advertising agency in Japan.

The JWT-ADK partnership, which is subject to regulatory approvals, will focus on common areas of interest, like marketing communications, content and business communications, to support the Japanese investments and other business opportunities in india.

JWT India CEO Colvyn Harris said, "The partnership with ADK will augment the already considerable strengths of JWT India, focusing our capabilities to address the specific needs of Japanese enterprise in India. Japan has long had large and varied interests in this country and it is part of JWT's forward-looking strategy to build the competencies required to address the particular 360-degrees communications needs of Japanese brands."

The new venture will align with Fortune Communications Ltd., a fully owned subsidiary of JWT in India that specializes in financial services.

Its focus will be on common areas of interest, like marketing communications, content and business communications, to support the Japanese investments in the country.

JWT Worldwide president Michael Maedel stated, "The alliance will strengthen our capabilities by building our focus in a particular area of business opportunities. As a global economic leader Japan is second to none in its enterprise and innovation and JWT will benefit from the partnership with ADK in developing Japanese business."

ADK Fortune will specialise in Japanese clientele and will be headed by H Jay Araki as chief executive.