Percept OOH bags outdoor duties for BILT

Indiantelevision.com Team

(9 April 2008 6:30 pm)

MUMBAI: Percept Out-of-Home (POOH), the media division of Percept, has bagged the outdoor duties for BILT's latest brand campaign.

Percept Outdoor will handle the Out-of-Home (OOH) launch for the brand in airports and sites across Delhi NCR, Mumbai, Bangalore, Kolkata, Pune, Nagpur and Chennai.

POOH operates as three verticals namely outdoor, rural and retail. This enables the company to provide solution to its clients in the OOH space.

Through this first-time association with BILT, POOH would bring to the table years of OOH experience and ensure precision targetting by means of proper planning to communicate to the right target group, says an official statement.

BILT brand includes Matrix range of notebooks and Royal Executive Bond business stationary paper.