(30 April 2008 6:00 pm)

MUMBAI: Reliance Entertainment's online and offline movie rental service BigFlicks.com, and Willow TV, a portal for live Internet streaming of cricket in the US, have announced a partnership for offering Indian Premier League (IPL) match viewing in the US.

The parties have announced a "Ticket to Cricket" offer. The joint offer started from 18 April, 2008 and will run until the finals of the IPL on 1 June, 2008 and will be available to all customers in the Americas.

To avail of the Ticket to Cricket offer, customers need to download/rent a movie from BigFlicks and receive a gift coupon code for watching IPL matches on Willow TV's portal at www.willow.tv. The price for movie downloads start at $4.49.

Customers receive one gift coupon with one movie download for $4.49, three gift coupons with a movie download between $4.50- $9.99, and five gift coupons with a movie download between $10.00 - $14.99.

Customers will receive their gift coupon by email from Bigflicks.com within 24 hours of their movie purchase. The coupons may be redeemed for viewing any of the IPL matches being offered on www.willow.tv.

Speaking on the alliance with Willow TV, BigFlicks COO Kamal Gianchandani says:"Willow TV is the world's leading portal for live Internet streaming of cricket worldwide and has recently bagged the rights in the Americas to broadcast IPL for five years. Cricket and Bollywood are the most coveted brands and the hottest selling content today across the globe."

Gianchandani adds: "Our partnership with Willow TV will not only widen the gateway to the most action-packed events of 2008 but also enhance the gamut of entertainment with movies to matches, thereby reaching vast audiences who are not only cricket fans but also cinema lovers in these countries."

Willow TV president Sameer Mehta said, "Willow is committed to providing customers with the most compelling content. The Willow/BigFlicks partnership combines premium cricket content with top-notch Bollywood content.

"We have brought these two offerings together with simple, easy-to-use and affordable packages that we trust that our customers will enjoy to the maximum."