Nokia, Big Music to run month-long contest with Rehman

Indiantelevision.com Team

(28 April 2008 6:30 pm)

MUMBAI: Nokia and Big Music have joined hands to run a month-long contest wherein participants will get a chance to remix two leading tracks from the music composer and singer AR Rehman's forthcoming film - Ada...a way of life.

Participants will have to remix the two Ada soundtracks namely Gulfisha and Gum Sum on Nokia XpressMusic mixer application.

The Nokia XpressMusic mixer application is an online music mixer available on nokia.co.in/XpressMusic that has pre-loaded 'Ada' tunes.

The winner, chosen by AR Rahman, will get an opportunity to spend one day with the musician and compose the remix Ada soundtrack with him at his studio. The remix would be released through a music video that would profile the winner and AR Rahman along with the top ten finalists.

Elaborating on the concept, AR Rahman said, "India is full of talented young people and this contest is my way of unleashing their creativity. Nokia and Big Music have come up with a very interesting concept and I am looking forward to see how the listeners interpret my music and give it a new form."

Nokia India head of GTM program portfolio and categories Raghuvesh Sarup said, "Nokia's strategy is aimed at developing the market for mobile music and enriching consumer experience by associating with players like Big Music."