Indiantelevision.com Team

(21 September 2007 8:00 pm)

MUMBAI: Big 92.7 FM is all set to launch a TV commercial (TVC) on 22 September. Featuring the brand ambassador Abhishek Bachchan, the TVC will be unveiled on ESPN during the Twenty20 Cricket World Cup semi finals.

Big FM national marketing head Anand Chakravarthy says that the station has inked similar deals with
different media platforms which includes Star Plus, Star News, Zee News, Aaj Tak, Sony Entertainment Television (SET, MTV, Sahara One and ETC Bangla.

The TVC starts in an airport where people are waiting for their flights. People are bored and listless due to delay in flights. Abhishek Bachchan enters the scene by using Big FM. Abhishek changes the situation by the music of Big FM and everybody starts dancing to the tunes of the FM.

Chakravarthy said, "We are extremely excited about our first ever TV campaign with brand ambassador Abhishek Bachchan. The TVC is a true depiction of what Big FM as a brand stands for and how we bring alive our brand promise of Suno Sunao, Life Banao! Abhishek Bachchan is an icon of today's young generation and through this TVC, we have tried to deliver our brand promise by ensuring that everyday mundane lives can become unordinary. This campaign only a re-iteration of what we as a radio station through the medium of entertainment, strive to do inorder to impact people's lives positively."

The TVC has been created and scripted by JWT and produced by Ramesh Deo Productions. The entire set of an airport was created at the N.D Studios in Karjat.