Big FM acquires radio rights of 'Saawariya'

Indiantelevision.com Team

(20 September 2007 8:10 pm)

MUMBAI: Big 92.7 FM has acquired the radio rights of Sanjay Leela Bhansali's Saawariya. Produced by Sony Pictures, Monty is the music director of the film.

On 21 September, the FM station will have the premiere of the music album on the breakfast show Big Chai with RJ Archana Jani and Vrajesh Hirjee. The entire show will be dedicated to the premiere followed by interviews of the stars on the music of Saawariya and their favourite songs.

Big FM has lined up special contests and programme for promoting the music of Saawariya. There will be theme-based contests like the hunt for 'Anokhi love stories' wherein listeners' are invited to share their experiences, hardships faced while wooing their loved ones.

Big FM listeners will be given an opportunity to 'meet & greet' with the lead pair of Saawariya, can also win the 'Big Costume' used by the stars in the film. There will be an entire day 'Saawariya 927' dedicated to Ranbir, Sonam and Rani who will talk about the movie and other interesting tidbits from their real lives. It will be followed by exclusive interviews of Anil Kapoor, Rishi and Neetu Kapoor on their kids big debut in Bollywood. Listeners will also be given win exclusive movie tickets and other merchandise for participating in the 'Big Saawariya' contest.

Sony BMG MD Shridhar Subramaniam said, "Saawariya is undoubtedly the most eagerly awaited film of the year. Sanjay Leela Bhansali's trademark cinematic style makes it a really special project. Big FM's innovative programming and promotional activities coupled with its widespread reach, will add a lot of value to the project by bringing excitement to music listeners all over."