Indiantelevision.com Team

(20 September 2007 6:00 pm)

MUMBAI: Dentsu India and Connecturf have decided to set up a joint venture interactive agency called Clickstreamers, that would provide the former's Indian client base a complete range of interactive and digital media services.

Dentsu India will hold 51 per cent equity and Connecturf will hold 49 per cent in Clickstreamers. The joint-venture company will report to Dentsu Digital head Takashi Koyanagi.

Clickstreamers will launch a suite of services including internet media-buying, interactive content development, ad serving, campaign management, search engine marketing (SEM), search engine optimization (SEO), mobile marketing, on-line gaming solutions, reports and analytics.

According to an official release, Dentsu India has capitalized billings of Rs 8 billion, with three full-service ad agencies under its umbrella.

Its media outfit Dentsu Media was officially launched in the summer 2007 and operates under two brand-names, Media Palette and Media Cubic.

Dentsu India also recently set up 'iki', a 360-degree design agency. Dentsu's clients include Toyota, Honda, Canon, Yamaha, Panasonic, Raymond Apparel, IndiaBulls, Adani, Rasna, Suzlon, Jaypee, FedEx, Thomas Cook, Indian Oil, JK Cement, TCI besides others.

Connecturf is the parent company of Indian digital marketing company, Mediaturf.