Indiantelevision.com Team

(19 September 2007 7:30 pm)

MUMBAI: Arvind Brands has signed up Abhishek Bachchan to endorse its denim brand Flying Machine who unveiled the autumn-winter collection.

Earlier this year, Arvind Brands unveiled a package to re-launch Flying Machine with an Italian Designer, a new brand identity and exclusive retail stores. Abhishek's endorsement of the brand Flying Machine gives the re-launch a thrust as a new multimedia campaign is on the anvil.

Arvind Brands CEO J.Suresh said, "The new Flying Machine is all about a "State Of Mind." Abhishek Bachchan is symbolic of today's "No Limits India" which prides itself on its strides even as it remains rooted in the cultural sensibilities. Abhishek Bachchan brings on board a terrific persona, a fresh and an impeccable style, youthfulness and an incredible ability to marry class with mass"

Over 300 new options will be launched this season. The denims are dark and distinctive with clean washes, new fits and co-ordinated with a large collection of shirts, knits, jackets, winter wear and cool accessories to give a thematic global look.

The products of Flying machine are designed by a young Italian Designer - Chicco who has designed many international denim brands like Replay and Evisu. Says Chicco, "The AW07 collections is set in the streets of Europe and is inspired by 'Fashion Tripping' a concept, representative of a fantasy that combines influences from every fashion capital into a young persons wardrobe."