Indiantelevision.com Team

(19 Sptember 2007 6:00 pm)

MUMBAI:Pantaloons, India announced that Lara Dutta and Bobby Deol are the new faces of Pantaloons.

They will feature in all the new print advertisements and television commercials, henceforth for Pantaloons.

The first advertising campaign featuring Lara Dutta and Bobby Deol will be releasing shortly, stated an official statement.

Pantaloons CEO Sanjeev Agrawal said, "Pantaloons stands for a fresh feel and fresh attitude. Bobby Deol and Lara Dutta, who are very stylish actors of today, fit well with the brand."

"We believe that our association with Bobby and Lara, will help enhance the fashion imagery of the Pantaloons brand. Hence, we are proud to sign the two Bollywood icons to endorse our flagship fashion retail brand," added Agrawal.

The Pantaloons brand will leverage their style appeal, which will not merely be limited to the metropolitan cities, but also extends to the smaller cities and towns.