Indiantelevision.com Team

(19 September 2007 3:30 pm)

MUMBAI: Just days before the launch of UTV and Astro's Hindi youth GEC Bindass, the channel has tied up with IIT Delhi as the title sponsor of its college festival, Rendezvous.

The fest, titled Bindass Rendezvous, will kick of on 20 September and culminate on 23 September, a day before Bindass officially hits the airwaves.

Fostering a link with the target group, brand Bindass will figure prominently in the scheme of things during the three day fest. Episodes of Sun Yaar Chill Mar , a comedy show on the life of five college friends and one of the driver shows of Bindass, will be shot during the festival.

Also, Bindass Rendezvous will feature performances by Ugesh, India's first street magician and the host of 3rd Degree, a show with live acts and stunts. Further, there will be Mr. and Ms. Bindass rounds where two people who best exemplify the brand would be selected in events including, fashion show, Kaleidoscope, an amalgamation of design, choreography and dance and Spectrum, the dance competition.

In August, Bindass had sponsored St. Xaviers Mumbai inter college festival Malhar. It had also conducted two high impact consumer programs in the key markets of Delhi and Mumbai.

"Festivals like these are not just about showcasing the different talents and creativity of collegians but also, more significantly, about celebrating the sheer fact of being young," says Bindass CEO Zarina Mehta.

"And Bindass is all about that. By associating ourselves with Rendezvous we are connecting in a meaningful way with our Target Group. With its values of being fun, frank, fearless and valuing freedom in all its forms, Bindass makes a perfect fit in the throbbing college festival scene."