Indiantelevision.com Team

(18 September 2007 7:30 pm)

MUMBAI: As part of its "Vision 2010" strategy, Philips Electronics India Limited will fuel the company's growth plans in India with a marketing outlay of Rs 100 million for a series of five mega 'Philips Simplicity programs.'

These programs will reflect the company's renewed focus on the consumer lifestyle, healthcare and lighting sectors.

Philips has announced its "Vision 2010" strategy a week ago to further position the company as a market-driven, people-centric organization and a structure that fully reflects the needs of its customer base, while also increasing shareholder value, informs an official release.

Linking the strategy to India, Philips Electronics India Ltd. CEO K. Ramachandran said, "I have been through a very exciting and eventful phase with Philips and in these last 14 years have seen many changes. We have continued to transform, adapt and adopt to the changing needs of our consumers across Healthcare, Entertainment, Domestic Appliances and Lighting sectors.

"Vision 2010 is a natural progression in our long stated journey towards being a company that is focused around the consumer in three core areas of Healthcare, Lighting and Consumer Lifestyle. The road ahead is exciting and the timing is just right for Philips to emerge as the leading Healthcare and Lifestyle company. I am very pleased and delighted to welcome Murali Sivaraman who comes with a wealth of diverse global exposure to lead Philips India to its next level of growth."

Philips Electronics India CEO designate Sivaraman said, "The Consumer Lifestyle and Healthcare Strategy is the chosen strategic direction for the Philips businesses and is based on the human truth that people seek to achieve well-being by addressing a combination of both wellness and pleasure needs.

"The strategy provides a collective focus for our Consumer and Healthcare businesses. Our brand promise of 'Sense and Simplicity' encapsulates our commitment to deliver products and solutions that are advanced, easy-to use and designed to meet the needs of all our users wherever in the world they may be.

Announcing the simplicity events and initiatives, Sivaraman added, "To reiterate our commitment to Simplicity, we have outlined a series of Simplicity programs in India and charted a spend of Rs. 100 million on the programs in 2007. These programs are designed around the user and create a value proposition and touch point to experience Simplicity in daily life".

Over the years, Philips has come up with several products and initiatives to improve the lives of the masses. The rural thrust with affordable and accessible products is one prong of Philips India strategy, and the other is of course the focus on urban markets. Here too, innovation and convenience are the guiding principles for growth. In the healthcare arena, Philips is looking at growth and garnering customer confidence through new forms of organization; new products; innovative business models and original channels of distribution.

Also read:
Philips unveils its strategic plans under 'Vision 2010'