Indiantelevision.com Team

(17 September 2007 4:00 pm)

MUMBAI: Big 92.7 FM forays into out-of-home advertising with the launch of 'Big Street'. Headed by Big FM VP business development Jayyant Bhokare, the division will deal with advertising options like billboards, street furniture, multiplexes and malls formats.

The new division has acquired the advertising rights for displays at stations in the Delhi Metro Rail Corporation.

Big FM COO Tarun Katial said, "We want to offer our clients a 360 degree approach, and this is a move in that direction. Worldwide, radio and outdoor have great synergies to offer efficient advertising solutions and being one of the organised players in the business, we are confident that this will bring more professionalism and transparency in the category. "

Big FM VP business development Jayyant Bhokare said, "In the last 4-5 years, we have witnessed a steady growth in outdoor spends by clients across categories. Outdoor has always provided great scope of innovation and is constantly evolving. We want to be the largest inventory aggregator in the category, to offer a wide range of products to our clients. We are confident that our offerings will be very well received by clients."